What’s in the box?
Only the next big thing.
Mitsubishi Outlander
Live Reveal
Mitsubishi Motors has challenged convention for more than 100 years with innovative approaches in the way they engineer and build vehicles. When it came to launching their all-new 2022 Mitsubishi Outlander, they needed help reimagining the car launch experience, to take it from an elite, closed-door industry event to an experience shared directly with the end customers.
The Outlander was revealed to thousands of potential customers and industry experts through livestream using Amazon Live. Viewers were able to comment, ask questions—and get answers—in real time about the vehicle, directly from the designers and engineers who invented it.
For this groundbreaking project, I collaborated with award-winning director Jason Zada to plan, concept, scout locations, and write the 30-minute livestream. This marked the first-ever car reveal on Amazon Live, streaming directly from a residential driveway. The event aimed to provide an authentic and relatable showcase of the vehicle, allowing viewers to experience the Outlander in a familiar setting.
Re-watch the full 30 min Amazon Livestream
“Wow…this was executed so well and it looked amazing. We really appreciate your strong effort and partnership with Mitsubishi Motors to make this a game changing moment for our brand.”
— Mark Chaffin, COO Mitsubishi Motors North America, Inc
Proof it worked
Two of Mitsubishi’s major campaign goals were surpassed:
Live views: Live event views hit more than double the target goal
in half the time allotted.Test drives: Scheduled test drives booked out completely for the
first full month after the Amazon Live event.
Results:
First Automotive Live Reveal on Amazon Live
First time integrating ZeroLight’s 3D interactive vehicle
First time creating an Amazon Launch Edition Package: 3 mo. Audible membership, 6 mo. Amazon Music membership, & a free Echo Auto device
599.6K Live Video Views (2.1x better than goal)
48.0K Sweepstakes Entries
