Travelers + The Dominion

This broadcast spot needed to thoughtfully announce a significant change—Dominion, a 100-year-old company with a long-standing image, was now Travelers. To make this transition feel familiar and reassuring, we used the iconic Dominion maple leaf logo throughout the spot, symbolizing guidance and protection. Gradually, the leaf transformed into the Travelers umbrella, visually representing the merger.

We crafted vignettes that captured the essence of both insurance agencies while emphasizing the shared human values at their core. The result was a seamless blend of simply designed environments and melodic animations, carefully timed to create a harmonious flow. It was essential to strike a perfect balance, ensuring that no character felt more or less important than another—reinforcing the idea that, no matter where you are, you’re always covered under the umbrella.