When Toyota came to Amazon to celebrate the release of the first-ever Grand Highlander, it was up to me as Creative Director to bring the vision to life. I pulled in the right partners, including IMDb and the movie magic experts at Cinespia to build a drive-in theater and adventure wonderland in the legendary hills of Griffith Park, Los Angeles. We screened a double feature, Matilda and Addams Family Values, on the same night, allowing families of all ages to enjoy! Each screening featured complimentary food and activities. Attendees were greeted with an IMDb Watch Kit containing everything a family needs to enjoy the movie (a blanket, candy, a lantern, movie bingo cards, and much more).

Two lucky vehicles per movie were upgraded to the best seat in the house—inside a Grand Highlander positioned front and center, offering every comfort to make their viewing experience truly Grand. We prioritized accessibility by incorporating ADA pathways, closed captions on screen, a visually impaired FM channel, ASL interpreters, and more, ensuring the event was welcoming for all.