Wild about Amazon
Toyota Tundra Trend Report
We set out to reach outdoor enthusiasts where they already shop—on Amazon. Since Amazon is now the #3 online retailer for outdoor goods in the US, it made perfect sense to connect with these customers through the platform.
To build mass awareness for the all-new 2022 Toyota Tundra, we partnered with Toyota to target both General and Hispanic markets. We leveraged Amazon’s exclusive media inventory—Streaming TV, Fire Tablet, and Fire TV—to maximize reach.
The campaign was a success, reaching over 22 million unique users and significantly boosting key metrics.
I led the strategy, creative direction, photoshoot, and site design for this campaign.
We set out to reach outdoor enthusiasts where they already shop—on Amazon. Since Amazon is now the #3 online retailer for outdoor goods in the US, it made perfect sense to connect with these customers through the platform.
To build mass awareness for the all-new 2022 Toyota Tundra, we partnered with Toyota to target both General and Hispanic markets. We leveraged Amazon’s exclusive media inventory—Streaming TV, Fire Tablet, and Fire TV—to maximize reach.
On Amazon.com, users were directed to a custom landing page, the "Outdoor Trend Report," featuring the Tundra and three passion audiences: Camping, Biking, and ATV enthusiasts. We focused on showcasing trending products experiencing the greatest growth over the past six months, keeping the content fresh and relevant.
To make the visuals authentic, we shot original content with the Tundra in real outdoor settings—riversides, bike trails, and deserts.
The campaign was a success, reaching over 22 million unique users and significantly boosting key metrics: +2000 bps in Awareness, Favorability, Ad Recall, and +1000 bps in Intent.