It wasn’t only a dream.

Honda and AI exist for the same reason - to bring dreams to life. So for the release of the all-new, all-electric Honda Prologue SUV, our idea was to use AI not just for its technical capabilities but as a visual expression of the Honda’s brand’s iconic campaign: “The Power of Dreams”.

AI and electric vehicles are seen by many as complicated and unapproachable, especially for busy families with no time for hassles. Our challenge was to turn AI and EVs into something friendly and approachable.

The Honda Dream Generator is an AI-powered animated film that takes families on a personalized dream adventure with the Prologue. Viewers selected various details for their adventure and then AI generated a custom dream film . The result is over 190 story variations, with each film combining classic animation with AI-generated artwork to produce an engaging and entertaining customer experience.

A first-of-its-kind execution .