The Grandest Drive-in Ever.
To celebrate the release of the First-Ever Grand Highlander, Toyota, Amazon and IMDb partnered to create and host a Grand Adventure Drive-In experience. We screened a double feature, Matilda and Addams Family Values on the same night allowing families of all ages to enjoy! Each screening featured complementary food and activities. Attendees were greeted with an IMDb Watch Kit with everything a family needs to enjoy the movie (a blanket, candy, a lantern, movie bingo cards, and much more). Two lucky vehicles per movie were upgraded to the best seat in the house, inside a Grand Highlander positioned front and center with every comfort to make their viewing experience Grand. We wanted to ensure this event was accessibility friendly with ADA pathways, closed captions on screen, a visually impaired FM channel, ASL interpreters, and more.
